Industry-Academia Partnership
Accenture Centre of Advanced Studies (ACoAS)
Industry exposure
Live online sessions 
Hands-on labs 
Real world 
Career readiness 
Indian Institute of Management Jammu
Accreditations
Academic depth
Live online classes
Research based
Future-focused
Case study-based 
Inside the Degree
| Course Name | Credits |
|---|---|
| Business Communication I (Including lab) | 2.0 |
| Business Economics | 3.0 |
| Geopolitical Environment | 1.5 |
| Financial Accounting | 3.0 |
| Principles of Management | 3.0 |
| Business Mathematics I | 3.0 |
| Introduction to Artificial Intelligence | 2.0 |
| Indian Business History | 3.0 |
| Happiness and Mental Wellness | 1.5 |
| Indian History and Culture | 1.5 |
| Sociology | 1.5 |
| Prompt Engineering | 2.0 |
| Total Credits | 27 |
| Course Name | Credits |
|---|---|
| Business Communication II (including lab) | 2.0 |
| Cost and Management Accounting | 3.0 |
| Marketing Management I | 3.0 |
| Critical Thinking and Problem Solving | 3.0 |
| Introduction to Psychology | 3.0 |
| Business Mathematics II | 3.0 |
| Principles of Computational Thinking | 3.0 |
| Introduction to Data Structures | 3.0 |
| Indian Knowledge System | 1.5 |
| Introduction to Generative AI and its Applications | 1.5 |
| Total Credits | 27.5 |
| Course Name | Credits |
|---|---|
| Professional Writing | 2.0 |
| Indian and Global Economy | 3.0 |
| Marketing Management II | 3.0 |
| Financial Management | 3.0 |
| Introduction to HRM | 3.0 |
| Creativity and Innovation | 3.0 |
| Introduction to Data Analytics using R & Python | 3.0 |
| Introduction to Statistics | 3.0 |
| Digital Transformation | 3.0 |
| Introduction to Agentic AI and its Applications | 1.5 |
| Total | 27.5 |
| Course Name | Credits |
|---|---|
| Indian Constitution & Polity | 3.0 |
| Introduction to Operations Management | 3.0 |
| Foreign Language | 3.0 |
| Understanding Consumer Behaviour | 3.0 |
| Fundamentals of Strategic Management | 3.0 |
| Money, Banking & Finance | 1.5 |
| Sampling & Survey Design | 3.0 |
| Environmental Science | 3.0 |
| Introduction to Digital Design (UI/UX) | 2.0 |
| Generative AI and Agentic AI Workshop | 3.0 |
| Total | 27.5 |
| Course Name | Credits |
|---|---|
| New Venture Planning | 3.0 |
| Materials and Logistics Management | 3.0 |
| Presentation Skills Workshop | 3.0 |
| Industrial Relations and Labour Laws | 3.0 |
| Branding and Advertising | 3.0 |
| Introduction to Cloud / Analytics / Automation | 3.0 |
| Elective 1 | 3.0 |
| Elective 2 | 3.0 |
| Elective 3 | 3.0 |
| Total | 27.0 |
| Course Name | Credits |
|---|---|
| Talent and Leadership Development | 3.0 |
| Business Laws | 3.0 |
| Public Policy | 3.0 |
| Social Entrepreneurship | 1.5 |
| Elective 1 | 3.0 |
| Elective 2 | 3.0 |
| Elective 3 | 3.0 |
| Industry Certification | 1.5 |
| AI Industry Project | 6.0 |
| Total | 27.0 |
| Course Name | Credits |
|---|---|
| Elective 1 | 3.0 |
| Elective 2 | 3.0 |
| Elective 3 | 3.0 |
| Elective 4 (Industry) | 3.0 |
| Specialization Industry Project | 15.0 |
| Total | 27.0 |
| Course Name | Credits |
|---|---|
| Apprenticeship / Industry Internship | 27.0 |
| Total | 27.0 |
Learning Experience
Degree Outcomes
Comprehensive Career Services
Who should apply
Must have passes class 12th from a recognized board in 2024 or 2025 or 2026
JIPMAT/SAT, JEE (Mains), CUET or eBBA Admission Test
Application fee* : ₹2,180
Payment modes
UPI PaymentsLoan Partners
The detailed fee structure for eBBA program (2026-2030) batch is below:
| Sl. No. | Academic Year | Particulars | Term 1 | Term 2 | Total Fee (in INR) |
|---|---|---|---|---|---|
| 1 | First year | Tuition fee | ₹1,30,800 | ₹1,30,800 | ₹2,61,600 |
| Other academic/non-academic expense* | ₹32,700 | ₹32,700 | ₹65,400 | ||
| Campus Immersion Fee | ₹40,000 | - | ₹40,000 | ||
| Total fee | ₹2,03,500 | ₹1,63,500 | ₹3,67,000 | ||
| 2 | Second year | Tuition fee | ₹1,30,800 | ₹1,30,800 | ₹2,61,600 |
| Other academic/non-academic expense* | ₹32,700 | ₹32,700 | ₹65,400 | ||
| Campus Immersion Fee | ₹40,000 | - | ₹40,000 | ||
| Total fee | ₹2,03,500 | ₹1,63,500 | ₹3,67,000 | ||
| 3 | Third year | Tuition fee | ₹1,30,800 | ₹1,30,800 | ₹2,61,600 |
| Other academic/non-academic expense* | ₹32,700 | ₹32,700 | ₹65,400 | ||
| Campus Immersion Fee | ₹40,000 | - | ₹40,000 | ||
| Total fee | ₹2,03,500 | ₹1,63,500 | ₹3,67,000 | ||
| 4 | Fourth year | Tuition fee | ₹1,30,800 | ₹1,30,800 | ₹2,61,600 |
| Other academic/non-academic expense* | ₹32,700 | ₹32,700 | ₹65,400 | ||
| Campus Immersion Fee | ₹40,000 | - | ₹40,000 | ||
| Total fee | ₹2,03,500 | ₹1,63,500 | ₹3,67,000 |
*Other Academic/Non-Academic expenses include Academic support, Library fees, IT Infrastructure, Student welfare etc.
Application Process
The IIM Jammu eBBA (Hons.) degree is a 4-year undergraduate business degree designed for students who have completed Class 12 and want to build a strong career foundation early.
This is a first-of-its-kind degree programme in India, jointly developed through a unique partnership between Indian Institute of Management Jammu and Accenture Centre of Advanced Studies. It combines the academic strength of an IIM with real-world industry learning.
Through this programme, students will:
The National Education Policy (NEP) 2020 strongly emphasizes the need for industry–academia partnerships to bridge the employability gap by integrating practical skills into higher education.
This programme brings that vision to life by offering you the best of both worlds:
Through this partnership, you benefit from:
This ensures that by the time you graduate, you are not just academically qualified and truly prepared for the real world of work.
Unlike a traditional BBA, the new-age eBBA (Hons.) Degree from IIM Jammu is designed to go beyond classroom learning and prepare you for real-world careers from the start.
It is a high-impact 4-year undergraduate degree, jointly developed and delivered through an Industry–Academia partnership between Indian Institute of Management Jammu and Accenture Centre of Advanced Studies.
| Feature | Traditional BBA | IIM Jammu eBBA (Hons.) Degree |
|---|---|---|
| Programme Approach | Theory-heavy learning with limited practical exposure | Application-led learning with real-world exposure from day one |
| Industry Integration | Occasional guest lectures with limited interaction | Built-in industry integration through projects, labs, and internships |
| Curriculum | Traditional curriculum with limited focus on emerging domains | Curriculum co-designed with Accenture Centre of Advanced Studies and IIM Jammu |
| Learning Experience | Classroom-based lectures | Live online sessions with IIMJ faculty and industry experts |
| Career Readiness | Career support limited to final stages | Structured career training from Year 1 including resume, aptitude, and interview prep |
| Industry Interaction | Occasional guest lectures | Regular sessions with industry experts and practitioners |
| Campus Experience | Fully campus-based | Flexible learning with live online classes plus annual campus immersion at IIM Jammu |
| Tools Exposure | Limited or no practical tools exposure | Hands-on exposure through labs, simulations, and real-world tools |
| Skill Development | Focus on academic knowledge | Focus on job-ready skills, tools, and real-world application |
| Outcome | Degree-focused learning | Degree + skills + experience aligned to future careers |
| Alumni Network | Limited or no alumni network access | IIM Jammu alumni status with access to a growing professional network |
At the end of this 4-year degree, you will be prepared with both a strong academic foundation and practical experience giving you multiple career pathways.
After four years you can:
Choosing the right path after Class 12 is about setting yourself up for long-term success and this programme gives you that advantage.
It offers you the opportunity to pursue an undergraduate degree from an IIM, one of India’s most prestigious institutions, opening doors to top careers and higher education opportunities.
Along with this, you will:
Instead of waiting until post-graduation, you begin your journey early with the right exposure, the right network, and the right direction.
The eBBA (Hons.) Degree is delivered in a flexible format that combines the academic rigour of IIM Jammu with industry expertise, offering students strong conceptual learning along with practical exposure. The programme blends online learning, campus immersion, and hands-on experiences to create a future-ready learning journey.
Through the programme, you will:
This blended approach offers the flexibility to learn while benefiting from the depth of an IIM education.
Yes, the flexible format of the programme allows you to pursue your interests alongside your degree, whether that includes certifications, creative pursuits, entrepreneurial ideas, or other personal goals, while continuing your academic journey.
Upon successful completion of the degree, you will receive alumni status from Indian Institute of Management Jammu.
This gives you access to the IIM Jammu ecosystem, including:
It is an opportunity to stay connected with the IIM network and continue building meaningful professional relationships well beyond the programme.
Yes. The eBBA (Hons.) Degree is awarded by Indian Institute of Management Jammu.
The programme is scheduled to start on 21st June 2026.
This marks the beginning of your 4-year journey designed to build strong business fundamentals, practical exposure, and future-ready skills.
For admission related queries, you can write to us at: iimj-ebba@alv.talentsprint.com
The eBBA (Hons.) Degree from Indian Institute of Management Jammu is designed for students who have completed Class 12 or an equivalent qualification from a recognised board or council.
To apply for the programme, students must meet the following criteria:
Students from all academic streams; Science, Commerce, and Arts, are eligible to apply.
The programme is designed to build management and business understanding from the ground up, making it suitable for students from diverse academic backgrounds.
The selection process of eBBA (Hons.) degree by IIM Jammu consists of:
To know more about the selection process in detail, please click here
Applicants should have a valid score card from any of the below-mentioned entrance exams taken in 2026, 2025, or 2024.
The eBBA (Hons.) Degree from IIM Jammu is designed as a progressive 4-year learning journey that builds both strong fundamentals and practical skills.
Over the four years, the programme focuses on:
With a combination of live sessions, hands-on labs, case studies, and internships, the curriculum ensures you are continuously learning, applying, and growing throughout the programme.
Students earn academic credits progressively through each year of the programme, aligned with the degree structure:
Upon successful completion of the eBBA (Hons.) Degree, you will earn a total of 217.5 credits.
This credit structure reflects the academic depth and rigor of the four-year degree while supporting a comprehensive learning journey across business, technology, and applied learning.
The curriculum is designed to help students build an understanding of AI and emerging technologies in a practical and approachable way, alongside strong business and management foundations. Students will gain exposure to areas such as Generative AI, Agentic AI, data analytics, digital transformation, cloud, and automation through a blend of conceptual learning and hands-on experiences.
This includes:
This approach helps students build familiarity with future-focused technologies and understand how they are shaping the world of work.
The degree curriculum follows a distinctive, application-led pedagogy designed to make you job-ready.
You will learn through:
This approach ensures you don’t just understand concepts but learn how to apply them in real situations.
Yes, the programme includes an internship/apprenticeship opportunity in the final semester, giving students practical industry exposure as part of the degree. This allows students to apply classroom learning in real-world settings and gain hands-on experience before graduation.
The programme is a 4-year undergraduate degree, designed to build strong foundations in the early stages and advanced, future-ready skills in the later years.
The eBBA (Hons.) Degree is designed to offer flexibility without compromising on quality.
You will:
This allows you to balance learning with other activities while staying on track academically.
Do not worry. In case you miss a session, you will be given access to view the recorded video of the session. However, attendance would not be considered for watching the recorded archive.
Campus visits are an integral part of the degree curriculum and are built into the learning journey.
Campus visits are included to give you a real IIM learning experience beyond the virtual classroom.
They allow you to:
This makes learning more immersive and strengthens both academic understanding and peer network.
The eBBA (Hons.) Degree includes one campus visit every year at IIM Jammu.
These annual immersions are designed to bring your learning to life, giving you the opportunity to experience the IIM academic environment, engage in in-person sessions, and build meaningful peer and faculty connections that go beyond the virtual classroom.
The travel expenses for attending the on-campus immersion modules at IIM Jammu are not included and will be borne separately by participants.
However, the programme fee includes boarding and lodging during the campus immersion, along with tuition, academic services, and access to learning resources that support the overall learning experience.
Travel for the on-campus immersion at Indian IIM Jammu is to be arranged separately by participants.
However, IIM Jammu ensures a comfortable and seamless campus experience, with boarding and lodging included as part of the programme fee, along with tuition, academic services, and access to learning resources that support your overall learning journey.
Since campus visits are an integral part of the programme structure, participation is expected as part of the overall learning journey.
Yes, the programme includes placement assistance support designed to help students prepare for career opportunities. Students benefit from structured career readiness support, recruiter access, and guidance aimed at improving employability outcomes.
Students receive career support through multiple initiatives designed to build professional readiness, including:
Along with building future-ready skills and career preparedness, you will also get access to 700+ global recruiters, giving you wider exposure to career opportunities.
Industry exposure is built into the degree curriculum from the start through its Industry–Academia model with Accenture Centre of Advanced Studies.
You will gain exposure through:
This ensures you are continuously connected to how businesses actually operate.
This high-impact 4-year degree focuses on building both business understanding and practical capability.
Through the programme, you will:
By the time you graduate, you are prepared not just academically, but with the skills required for jobs of the future.
After completing the degree, students are equipped to explore multiple pathways:
The combination of academic learning and real-world exposure ensures strong flexibility in career choices.
The eBBA (Hons.) Degree brings together a diverse group of students from different academic backgrounds, creating a collaborative and engaging learning environment.
You will learn through:
Along with faculty from Indian Institute of Management Jammu and inputs from industry experts, this creates a learning experience that is both academically strong and practically relevant.
The total fee for the IIM Jammu eBBA (Hons.) Degree programme is ₹14,68,000 for the full 4-year duration.
To make the programme more accessible, flexible financing options are available, including easy EMI plans and education loan support from leading nationalized and private banks. These options can help you manage the fee payment over the duration of the programme.
A detailed term-wise fee structure is available for reference here.
The application fee is ₹2,180. Fee paid are non-refundable and non transferable
The programme fee includes tuition fees, campus immersion fees, and related academic and non-academic charges such as academic support, library fees, IT infrastructure, and student welfare expenses.
The programme fee does not include travel expenses.
Participants are required to arrange their own travel for the campus visits at IIM Jammu. However, the programme fee includes boarding and lodging during the campus immersion, along with tuition, academic services, and access to learning resources that support the overall learning experience.
Yes, flexible payment options are available to make fee planning more manageable over the duration of the degree.
Education loans from leading banks and NBFCs, are available to support fee payment. For more details, please reach out to iimj-ebba@alv.talentsprint.com
This ensures that you can focus on your learning journey while managing the financial commitment with ease.
The fee includes tuition, academic services, access to learning resources, and boarding and lodging during the campus immersion, ensuring a comprehensive and well-supported learning journey.
Additional costs may include:
Apart from this, there are no additional academic costs beyond the stated programme fee.
You will need the following infrastructure to access our platform:
Note: Proctored online assessments can be taken only on a Desktop/Laptop with a web camera and mic (not allowed on tablets/smartphones).
The IIM Jammu eBBA (Hons.) Degree will be delivered on iPearl.ai, a State-of-the-Art digital learning platform, powered by TalentSprint, Part of Accenture.
Students are evaluated through a combination of:
These assessments are designed to ensure that learning is not just theoretical but applied and aligned with real-world business scenarios.
Students get access to self-paced content and recorded lectures through iPearl.ai, a State-of-the-Art digital learning platform, powered by TalentSprint, Part of Accenture.
This enables:
It ensures that learning is continuous, accessible, and not limited to live sessions alone.
After completing the eBBA (Hons.) Degree from IIM Jammu, graduates are prepared to explore opportunities across a wide range of business and emerging domains.
With a strong foundation in management along with exposure to AI, analytics, and digital business, students can pursue roles in:
The degree also provides comprehensive career readiness support, including resume building, aptitude training, communication development, and mock interviews, along with access to 700+ global recruiters.
This ensures that graduates are not just degree holders, but job-ready professionals equipped for the evolving world of work.
The eBBA (Hons.) Degree is designed to build a strong academic and practical foundation, making it an ideal pathway for higher education. Through the programme, students:
This combination of academic depth and practical exposure prepares students to confidently pursue:
Starting early with an IIM-backed degree allows students to build clarity, confidence, and a strong profile for future academic opportunities.
Yes, the eBBA (Hons.) Degree includes industry internships as a key part of the learning experience.
Students gain real-world exposure through:
These experiences are integrated into the programme to ensure that learning goes beyond the classroom and into real business environments.
By working on practical assignments and gaining industry exposure early, students build relevant experience, confidence, and job-ready skills even before they graduate.